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Vodafone Netherlands, in an effort to target teens, sponsored 3 popular dance music festivals. So popular in fact, that they sold out within minutes, leaving kids without tickets.
Unless they could prove they had the stamina and sense of rhythm to attend these parties.
We created an app that let them fist-pump like maniacs, phone in hand, to earn tickets to the parties.
Role — concept and art direction. Digital art direction by Samuli Ollikainen.
mo00o0ore stuff
