Das Interland
Holland and Germany share a long and passionate football history. In fact their rivalry dates back more than a half-century. Volkswagen, one of the few German things the dutchies love, wanted to ease-up the tension.
So when the two nations were set to square-off in the Euro 2012, we decided to create a lighthearted game that allowed the fans on both sides of the border to settle the score before kick-off.
Role — concept and art direction. Digital art direction by Daniel Systma.
The German advert
Case study
mo00ore stuff