The Blind Trade
The launch of the Porsche Macan was incredibly secretive. There was no information out there about the car. Fans were going wild with anticipation. To find out how crazy they were, we had a very simple idea, 'Would you trade you car for the Macan without knowing anything about it?'
In a once-in-a-lifetime opportunity, drivers could trade their car in for a mystery Porsche revealed bit by bit. The earlier drivers dared to give up their car (and the higher its value) the greater were their chances of driving away with a Porsche.
Role — creative
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